Monday, March 30, 2026

The Name Game

 The Name Game

I can remember many years ago when my kids were much younger and my wife Cindy Morrison Beck was still alive, the kids would ask me; what can we get you for Christmas? I would tell them that I wanted the preprinted return labels: labels that came in a self-adhesive roll. Some brands of the labels had a wet and stick, while others had a peel and stick. But the one thing that all of the labels had was the name, street address, state, and zip code.

For some reason they never bought any labels for me. I don’t know why I detested taking the time to hand write my name and my address in the upper left-hand corner of envelopes, but I did. There were advertisements everywhere offering the preprinted return labels. Nearly every newspaper advertisement bundles offered them for sale. Many magazines ran an advertisement somewhere inside or the back cover wanting you to take advantage of a sale price to purchase them.

I’m a frugal guy. My kids have interpreted that word to mean cheap. My salary for two weeks as a nurse back then, is what a nurse now makes in a day. Times have certainly changed. Often it was a struggle to pay the mortgage on a house, the payments on a car, taxes, and utilities. My wife Cindy Morrison Beck taught at a private Christian school to pay for our kids’ tuition. It was my salary that kept a roof over our heads, food on the table, and shoes on our feet.

I was surprised that the bank recognized my signature when Cindy passed away. I was on night shift and Cindy often signed my name on my check to deposit it. Banks were often not open when my eyes were. She also wrote the checks to pay the bills. That was a new responsibility I had to carry when she passed away.

Suddenly every charity seeking donations began sending preprinted, self sticking name and address labels in their solicitation mail. Now I have all the name/address labels I need. Even if I live to be one hundred years old, I’ll never run out of labels and Heaven forbid if I ever change address. What will I do with the excess labels? The frugal part of me will not want to toss them out.

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